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9/15/2017



Rail News: Amtrak

Amtrak kicks off new ad campaign to win over drivers, airline passengers


The campaign "takes a lighthearted approach" to highlighting the inconveniences of traveling by plane or car, Amtrak officials say.
Photo – Amtrak

Amtrak yesterday launched a new marketing campaign that takes aim at inconveniences travelers may face when journeying by car or plane.

Dubbed "Break the Travel Quo," the campaign features ads that highlight some of the "realities of air and car travel that have become par for the course," Amtrak officials said in a press release.

One ad notes that, although airline passengers face stiffer limitations with baggage, Amtrak riders can bring up to four pieces of luggage on trains. The campaign also highlights Amtrak's free Wi-Fi service and larger seats with more legroom than what is available on planes.

"We're excited about this campaign because it showcases what we know our customers love about rail travel: comfort, convenience and a premium experience," said Amtrak President and co-Chief Executive Richard Anderson, who previously served as executive chairman of Delta Air Lines.

Amtrak's new integrated multimedia campaign features digital, radio and outdoor advertising, as well as social media messaging.



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