CN to expand partnership with Canada's Sports Hall of Fame in support of Indigenous athletes

CN is expanding its partnership with Canada's Sports Hall of Fame in support of Indigenous athletes and sport builders.

A new three-year, $450,000 agreement will help to recognize the significant contributions of Indigenous sports figures and promote a greater understanding of their impact on Canadian sports and culture, CN officials said in a press release.

CN has supported Canada's Sports Hall of Fame's Indigenous Sport Heroes Experience education program since 2021. The support began with the development of trading cards highlighting key Indigenous athletes and builders, their Indigenous heritage and their contribution to sports in Canada.

As part of CN's new sponsorship starting this year, CN will support Canada’s Sports Hall of Fame’s Indigenous Sport Heroes Digital Book, a multimedia, web-based resource that raises awareness and shares Indigenous sport heroes' stories and impact on shaping sports in Canada.

"These sport icons have made invaluable contributions to our country, and it is our honor to help share their legacies with future generations. We hope that by continuing to raise awareness about the history of Indigenous people in our country, we can foster deeper understanding and respect for each other along the path of reconciliation," said Olivier Chouc, CN's senior vice president and chief legal officer.