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The Transportation Marketing & Sales Association (TMSA) recently named CN Director of Marketing Innovation Marie-Chantal Savoy its 2016 Marketing Executive of the Year.The award recognizes a senior-level leader in the transportation and logistics industries who has demonstrated strategic thinking and intelligent execution of marketing initiatives to meet their organization's business goals. The award is part of TMSA's mission to honor the efforts of marketing, sales and communications professionals in the two industries.
Savoy has helped elevate and modernize CN's marketing efforts, and has demonstrated "managerial courage," creativity, innovation and passion in instituting changes, TMSA officials said in a press release. "Those involved in the selection process were thoroughly impressed with how effectively Savoy has elevated marketing in the rail industry within North America, while giving CN a new face digitally, in print, and at every intersection where the CN brand interacts with stakeholders," said TMSA Chief Executive Officer Brian Everett.
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