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CSX has promoted Michael Rutherford to vice president-industrial products, the Class I's Executive Vice President and Chief Sales and Marketing Officer Fredrik Eliasson announced yesterday.Rutherford, whose appointment is effective immediately, will lead all sales and marketing for CSX's recently expanded industrial products portfolio, which includes housing and construction materials, forest products, metals, minerals, military equipment and machinery.Previously, Rutherford served as assistant vice president-industrial products, after serving as director of CSX's "Voice of the Customer" customer insights team and director of marketing. In the latter role, he helped launch the UMAX interline container program."Michael brings more than 17 years of cutting-edge sales and marketing experience to his new role, including 8 years in a variety of business-critical positions at CSX," said Eliasson in a press release. "During that time, he has earned a reputation as an effective communicator and strategic thinker who drives bottom-line results by advancing our market intelligence efforts and driving customer service improvements."Prior to joining CSX, Rutherford worked for Adidas and Johnson & Johnson. He joined CSX in 2008 as director of strategic planning.
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