BNSF Logistics unveils new logo, website

BNSF Logistics LLC announced yesterday a rebranding initiative that includes a new logo, brand story and website.

The rebranding reflects the third-party logistics company's "renewed purpose" to deliver and connect services with customers, carriers and communities.

The announcement follows a "tremendous year of transformational growth," said BNSF Logistics President Dan Curtis in a press release.

"We are growing and adapting with our customers’ needs, connecting dots for them that have never been connected. Updating our brand was the logical next step to reflect those profound changes," he said.

Rebranding efforts include an overhaul of the website to simplify navigation, streamline resources, provide a better user experience and highlight new brand assets, company officials said.

The website also features a brand story video that explains the company's purpose, Curtis said.

BNSF Logistics is a subsidiary of Burlington Northern Santa Fe LLC, a Berkshire Hathaway company that also owns BNSF Railway Co.