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Capital Metro Transit has named Dan Dawson vice president of marketing and communications for the Austin, Texas, agency, effective Dec. 5. Dawson will oversee the marketing, communications, and business and community development departments.

He will play a “key leadership role” in implementing the agency’s strategic plan, which Capital Metro’s board approved on Oct. 24, agency officials said in a prepared statement.

Dawson spent the past decade as customer relations manager for the transit system in Santa Monica, Calif., where he oversaw the comprehensive marketing and brand management strategies. He also managed the agency’s advertising sales program, public relations functions and customer service center. Dawson previously held various marketing and communications positions in the public and private sectors.