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The Los Angeles County Metropolitan Transportation Authority (LACMTA) recently unveiled The College Route, a new marketing campaign aimed at promoting rail and bus service to area colleges and universities.

In January, the agency will bring a traveling exhibition tour to several schools to inform students of the economical and environmental benefits, as well as convenience, of using LACMTA services. The tour will include visits to LA Trade Tech, Cal State Northridge, Cal Tech/JPL and East Los Angeles City College.

LACMTA already is working with several universities to distribute pocket guides tailored to each school's transit needs. The guide features an area map, list of local transit services, and nearby rail and bus stops. The guides have been distributed to the University of California Los Angeles, University of Southern California, Pasadena City College, Pierce College, Los Angles City College and Los Angeles Valley College.