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The Transportation Marketing & Communications Association (TMCA) recently named Transplace Executive Vice President and Chief Operating Officer George Abernathy the 2009 TMCA Transportation Marketing Executive of the Year.

The award recognizes a TMCA alumni who demonstrates the “highest principles and marketing effectiveness” in the transportation industry, according to the association.

Abernathy is a logistics and supply-chain executive with more than 25 years of transportation experience. Prior to joining Transplace in 2004, he was senior VP at NTE and Clicklogistics, and VP of sales and marketing at Logistics.com. Abernathy also held various senior management positions at The Sabre Group, North American Van Lines, J.B. Hunt Transport and LinkMark International.

While at Transplace, he spearheaded a rebranding effort aimed at updating the logistics provider’s corporate image and helped grow new sales by 20 percent, TMCA said. Abernathy also led strategic initiates and event-based marketing efforts to develop relationships and rapport with customers.

TMCA represents the interests of marketing, sales and communications professionals in all transportation modes and the logistics industry.