OLI's latest video highlights dangers of on-track 'selfies'

Operation Lifesaver Inc. yesterday released a new animated video public service announcement to warn smartphone users about the dangers of taking personal photos, or "selfies," on train tracks.

The video marks the second in OLI's campaign to dissuade people from taking train track photos, OLI officials said in a press release.

The animated video "takes a humorous approach to raise awareness of the perils of this activity among the selfie-obsessed, especially younger social media fans and their parents," OLI officials said.

OLI will showcase the video in sponsored Facebook and Instagram posts, as well as on YouTube advertising and other targeted ad placements.

Last fall, OLI released its first video public service announcement in the animated campaign. That video was aimed at professional photographers.

"A total of 13 deaths and four injuries have resulted from people photographing on train tracks since 2011," said OLI President and Chief Executive Officer Bonnie Murphy. "With more train track selfies being posted online each day, we fear that these preventable tragedies will continue. This [video] is part of our effort to engage with, and warn, anyone who mistakenly thinks that train tracks are an appropriate place for a selfie."