Operation Lifesaver: 2025 safety campaign reached millions

Operation Lifesaver Inc.'s ninth annual rail safety education campaign "See Tracks? Think Train" Week, which was held Sept. 15-21, reached millions of people through coordinated events, public awareness campaigns, social media outreach and public service announcements.

Digital outreach efforts by OLI and Operation Lifesaver Canada during the week reached over 56 million impressions. This includes both paid and unpaid content, OLI officials said last week in an report about the campaign's results. Impressions measure the number of times a piece of content, such as an advertisement or a social media post, appears on a users screen.

OLI succeeded in both focused and broad focus campaigns in 2025. 

There was also a 33.7% increase in the number of organizations participating in the safety awareness campaign, OLI officials said. Numerous freight railroads, passenger railroads, local, state and federal agencies, law enforcement, first responders and OLI state coordinators promoted rail safety throughout the week.

OLI's outreach efforts were supported by grants from the Federal Railroad Administration, the Federal Transit Administration and Norfolk Southern Railway, OLI officials said.

The full campaign report can be read here.