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8/29/2022
Union Pacific Railroad is continuing a partnership with Twin Cities Public Television (TPT), a local division of the Public Broadcasting Service in Minneapolis-St. Paul, to deliver new English- and Spanish-language multimedia rail safety materials during the back-to-school season.
New videos and social media infographics with rail-safety tips aimed at children and educators are being featured across the next two months on PBS and Univision/Televisa stations in Chicago, Houston, Los Angeles, Minneapolis-St. Paul, Portland and San Antonio, UP officials said in a press release.
"With more than 140,000 miles of track and 212,000 rail crossings in the U.S., chances are you and your child will come across at least one on the way to and from school, whether it's on foot or by car," said UP Assistant Vice President and Chief Safety Officer Connie Roseberry. "Now is the perfect time to talk about staying safe around the tracks, just as you would remind a child to look both ways when crossing the street."
The materials focus on limiting technology use around the tracks; waiting for trains to pass and warning devices to clear; and obeying signs at designated crossing areas.
More than 40% of rail-related injury incidents occur during the hours of 3-9 p.m., according to Safe Kids Worldwide.
This is the third year UP and TPT have launched multilingual safety messages through the Class I's Community Ties Giving Program, but this year is the first time the program is going nationwide.