2025 MOW Spending Report: Passenger-rail programs
Gardner steps down as Amtrak CEO
Guest comment: Oliver Wyman’s David Hunt
Women of Influence in Rail eBook
Newsletter Sign Up
Stay updated on news, articles and information for the rail industry
Stay updated on news, articles and information for the rail industry
railPrime
RAIL EMPLOYMENT & NOTICES
Rail News Home
Intermodal
Rail News: Intermodal
Burlington Northern Santa Fe recently revamped its intermodal Web site to improve navigation and provide more information.
Accessible at www.bnsf.com/business/iabu, the site now offers easier-to-find categories, custom-tailored pages for each industry segment with relevant links and contacts, data-rich charts and video clips, a "frequently asked questions" application and glossary.
BNSF officials conducted customer surveys, brainstormed with sales managers and benchmarked 10 other Web sites — including those of Union Pacific Railroad and some shippers — to gain ideas for the redesign, said Ed McNack, general director of marketing support, consumer products, in a prepared statement.
6/25/2004
Rail News: Intermodal
BNSF brainstorms, benchmarks before retooling intermodal Web site
advertisement
Burlington Northern Santa Fe recently revamped its intermodal Web site to improve navigation and provide more information.
Accessible at www.bnsf.com/business/iabu, the site now offers easier-to-find categories, custom-tailored pages for each industry segment with relevant links and contacts, data-rich charts and video clips, a "frequently asked questions" application and glossary.
BNSF officials conducted customer surveys, brainstormed with sales managers and benchmarked 10 other Web sites — including those of Union Pacific Railroad and some shippers — to gain ideas for the redesign, said Ed McNack, general director of marketing support, consumer products, in a prepared statement.
