BNSF Logistics recognized for Intermodal 101 course by human capital firm

BNSF Logistics L.L.C. recently was awarded a Brandon Hall Group silver award for excellence in Best Custom Content for the company's e-learning course, Intermodal 101.

The interactive course centers around "Joe," a fictitious BNSF Logistics employee who "falls on desperate times because he was unable to talk about intermodal with his customer," according to BNSF Logistics. Participants try to avoid Joe's mistakes as they react to real-world sales, logistics and customer service challenges. As they progress through the challenges, participants are brought up to speed on the basics of intermodal transportation: what it is, how it works, what the benefits are and when it is an ideal solution for customers.

"Intermodal 101 is the first level in a series of e-learning courses designed to educate employees into the deep multimodal expertise that BNSF Logistics is known for throughout the industry," said Manager of Learning & Development Dale VanSickle in a prepared statement.

BNSF's Logistics Learning and Development team created the course to help employees learn to provide the best customer service possible.

"This award affirms our commitment to develop compelling content that aligns our employes needs with our strategic business objectives," said BNSF Logistics Vice President of Human Resources Craig Parrish.

Entries were evaluated by a panel of veteran, independent senior industry experts, as well as Brandon Hall Group senior analysts and executive leadership. Winners were determined by how well they met the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.

A human capital management research and advisory services firm, Brandon Hall Group provides insights for key performance areas such as learning and development, talent management, leadership development, talent acquisition and workforce management.