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Norfolk Southern Corp. recently formed NorfolkSouthernMexicana S. de R.L. de C.V. (NSM), a subsidiary charged with marketing the railroad's transportation and logistics services in Mexico.


"We believe the time is right to raise our marketing profile in the Mexican market," said Ike Prillaman, NS vice chairman and chief marketing officer, in a prepared statement, adding that the railroad has recorded six straight years of Mexican traffic-volume and revenue growth.


Director of Mexico Tony LaRosa will direct NSM, working closely with National Account Manager Patty Martin in Mexico City and Account Manager Jorge Morton in Monterrey.


NSM will help NS identify new carload business, divert long-haul trucks, and provide additional support to the railroad's recent intermodal initiatives linking the United States and Mexico, said LaRosa.