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Metra earlier this week launched an online survey to gather customer feedback on fare and ticket options, including off-peak and reverse-commute pricing, loyalty programs, and one- and seven-day passes.The survey is part of a study commissioned in July 2016 to evaluate its distance-based fare structure and fare products, Metra officials said in a press release.Metra consultant Four Nines Technologies' study aims to determine opportunities and costs of fare structure changes. The firm also is tasked with developing a model to help the railroad evaluate these changes.The survey asks riders about their commuting habits and their likelihood of buying different fare options, such as one- and seven-day passes.Passengers also are asked whether lower fares for reverse-commutes would prompt them to ride Metra."Different fare options can encourage different riding behavior, and that's why we are seeking input both from our existing customers and prospective customers as part of this process," said Metra Executive Director and Chief Executive Officer Don Orseno. "The goal is to come up with a fare structure that works well for our customers and increases ridership and fare revenue that can impact our bottom line."
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