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Rail News Home Passenger Rail

5/20/2022



Rail News: Passenger Rail

VIA Rail deemed 'most trusted' transportation company


The designation is awarded by the annual Gustavson Brand Trust Index published by the University of Victoria.
Photo – viarail.ca

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VIA Rail Canada announced this week its designation as Canada's "most trusted" transportation company for the fourth consecutive year.

The designation is awarded annually by the Gustavson Brand Trust Index, which is published by the University of Victoria Gustavson School of Business. VIA Rail improved its ranking in 2022 compared to 2021, and it also performed as one of the best employers for employee recognition, ranking sixth out of 402 brands in the study, VIA Rail officials said in a press release.

"We are very proud to have been awarded this title for a fourth consecutive year despite the circumstances that have affected the transportation industry for over two years now," said Chief Commercial Affairs Officer Martin Landry. "Determined to always go further together and driven by our mission to put our passengers first, the results of this ranking show that VIA Rail stands out as a transportation provider."

The index is the only study done by an academic institution that investigates consumer trust, the factors that affect it and the brands that succeed at it, University of Victoria officials said in a blog post. It has ranked more than 400 companies across Canada since 2015.



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