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6/10/2022
The Port Authority of Allegheny County, Pennsylvania, yesterday announced it is rebranding itself as Pittsburgh Regional Transit (PRT).
The change better reflects the services, values and locations of the transit agency as it continues to modernize and simplify public transportation in the region, PRT officials said in a press release.
The rebranding has been underway since 2018, in which feedback was gathered from employees, riders and external stakeholders. The initiative was put on hold due to the pandemic, but was revisited in late 2021.
Public information and materials will be redesigned in accordance with the rebranding over the next year. Vehicles will initially receive decals and a wholly new design as they are purchased, PRT officials said.
"This is more than just a new name and a new look. This marks the start of a new era and a new direction for our agency and our region," said PRT Chair Jeffrey Letwin.