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Rail News Home Passenger Rail

9/16/2020



Rail News: Passenger Rail

Metra rolls out campaign to bolster rider confidence during pandemic


“The thrust of this effort is to tell our customers that we’re ready for them when they’re ready for us," said Metra CEO Jim Derwinski.
Photo – Metra Facebook

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Metra yesterday unveiled a campaign to highlight its pandemic response to show riders that the Chicago commuter-rail service is safe to use.

The campaign will highlight Metra’s previous deep-cleaning efforts on all rail cars and stations; current daily cleaning and disinfecting practices; safety protocols like mask and social distancing requirements; the use of air filters; and the installation of hand sanitizer dispensers on each rail car. 

The “My Metra” campaign will be advertised to riders on television, radio and streaming stations, outdoor billboards, social media, the Metra website and through direct mail.

“The thrust of this effort is to tell our customers that we’re ready for them when they’re ready for us," said Metra Chief Executive Officer and Executive Director Jim Derwinski.

Meanwhile, tomorrow Metra will begin a major tie replacement project on the BNSF Line between Cicero and Downers Grove, Illinois. 

The project to replace 11,000 ties over a nearly 15-mile stretch of track will be condensed to four days to minimize impact on commuter-rail service.

To accomplish what is normally a three-week project in four days, a BNSF Railway Co. track gang will work 12-hour shifts and deploy extra equipment, Metra officials said in a press release.



Contact Progressive Railroading editorial staff.

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