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Rail News: Passenger Rail
10/23/2012
Rail News: Passenger Rail
Metrolink 'wraps' another car to boost weekend ridership
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After experiencing record weekend ridership the weekend of Oct. 6, Metrolink has rolled out another "eye-catching," purple vinyl-wrapped rail car to promote a popular $10 weekend pass.
Since Metrolink introduced the $10 weekend pass program in July 2011, weekend ridership on the Los Angeles commuter-rail service has nearly doubled, agency officials said in a prepared statement.
The $10 weekend pass allows unlimited travel anytime systemwide from 7 p.m. Friday through Sunday.
The car is the fourth one Metrolink has wrapped with promotional materials.
Since Metrolink introduced the $10 weekend pass program in July 2011, weekend ridership on the Los Angeles commuter-rail service has nearly doubled, agency officials said in a prepared statement.
The $10 weekend pass allows unlimited travel anytime systemwide from 7 p.m. Friday through Sunday.
The car is the fourth one Metrolink has wrapped with promotional materials.
