NJ Transit surveying public opinion for 'Scorecard' campaign

New Jersey Transit has launched its latest online survey of customer satisfaction as part of its "Scorecard" initiative.

Available online at njtransit.com through Sept. 1, the survey asks riders to offer input on how the agency is performing and where it can improve to boost satisfaction with service.

"Customer participation in these regular surveys is vital to helping us know where we need to improve. In fact, some significant changes have already been made as a result," said NJ Transit Executive Director Veronique Hakim in a press release.

In the survey, riders are asked to rate the agency on a scale of 0 (unacceptable) to 10 (excellent) on various attributes. Riders also are asked to identify the three most important aspects of NJ Transit service among the items they rated.

Since Scorecard's launch in 2011, NJ Transit has used survey responses to improve customer satisfaction, including holding fares stable during fiscal-year 2015; introducing new ticketing options; piloting an expanded light-rail vehicle on the system to address capacity concerns; and entering into a partnership with Cablevision to offer wireless Internet access at stations and onboard trains.