RTD seeks corporate partner for line naming rights

The Regional Transportation District of Denver is searching for a new corporate partner interested in naming rights for the A Line.

The University of Colorado’s corporate sponsorship and associated naming rights pact expired in May after six years of collaboration. The transit agency is now seeking a new corporate partner, RTD officials said in a press release. 

The agency is accepting proposals for the new partnership and A Line naming rights through November's end.

Corporate partnerships enable businesses to align their brands with the growing Denver metro area marketplace and reach consumer ridership, RTD officials said. The partnerships materialize in many different ways, including signage, stations, vehicles, recorded announcements, digital properties and marketing collateral.

“In the case of the A Line, this service is well known to customers and travelers worldwide, with high visibility and an excellent service record. It provides great value for a branded corporate partnership,” said RTD General Manager and CEO Debra Johnson.