San Diego transit agency debuts video-on-demand on trolley

The San Diego Metropolitan Transit System (MTS) is now offering free video on demand service for passengers on the Green Line trolley route, agency officials announced yesterday.

Riders can use the agency's WiFi service to access the content, which includes movies, television shows and cartoons, MTS officials said in a press release.

MTS-TV, as the service is called, is currently available on all trolleys on the Green Line, with rollout on the Blue and Orange lines expected by the end of this month.

The service will be available in major trolley stations by the end of September, MTS officials said.

"This first-of-its-kind offering is meant to enhance the experience of our Trolley passengers who rely on us daily to get to their destinations," said Chief Executive Officer Paul Jablonski. "Public transportation plays a vital role in the San Diego region and our goal is to offer new features as services grow."

Cox Communications is donating locally produced video content to MTS-TV, agency officials said.

Additionally, revenue generated through FlashPoints Media Group's limited advertising on the service will be shared with MTS.