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Norfolk Southern Corp. has named Jason Reiner assistant vice president of industrial development, effective March 1. He will succeed Newell Baker, who plans to retire.

Most recently director of industrial development, Reiner will be stationed in Atlanta and report to VP of Business Development Robert Martinez.

Reiner joined NS as a co-op student in the industrial development engineering department in 1978. He worked for the railroad's engineering department after graduation in 1982 and later joined the industrial development department in 1990 as a development engineer.

Baker joined the engineering department in 1973 and served in several positions of increasing responsibility before he became AVP of industrial development in 2008.

"Newell has done an extraordinary job during his tenure as AVP, perhaps most prominently in achieving record back-to-back project growth for each of the five years during which he has held that job," said Martinez in a prepared statement.

NS works with state and local economic development authorities on projects involving site location and development of infrastructure to connect shippers to its rail system, and provides free plant location services.