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With one of the nation's oldest corporate logos, Union Pacific Railroad is taking steps to prevent trademark infringement.


On Dec. 16, the railroad launched a licensing program under which parties interested in using any current or historic UP trademark for commercial or non-profit purposes first must complete a licensing agreement.


UP, which owns trademarks from dozens of former railroads, ran a nationwide advertising campaign in 2002 that highlighted the railroad's 140-year history. UP officials believe the ads increased the railroad's visibility as well as the risk of trademark infringement.


"With this licensing initiative, we hope to … protect Union Pacific trademarks from unauthorized use," said Bob Turner, UP senior vice president or corporate relations, in a prepared statement.


Licensee applications are available on UP's Web site (www.uprr.com) under "General Public/Corporate Information."