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The Association of American Railroads (AAR) recently launched “Freight Rail Works,” a national television, radio, print, Internet and billboard ad campaign aimed at promoting the freight-rail industry.

The ads include messages — customized for each market — touting how railroads move one ton of freight 423 miles on one gallon of fuel, have increased fuel efficiency 80 percent the past 25 years and are deploying hybrid locomotives to reduce air emissions.

The AAR has set up a campaign Web site at www.freightrailworks.org.