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Norfolk Southern Corp. is launching a new advertising campaign entitled “One Line, Infinite Possibilities” to show how one rail line can support the U.S. economy and provide opportunities and benefits to customers and communities.

The campaign will feature a 30-second television commercial, “Connects,” which will run through the election season on various CNN and Fox News cable networks. In early 2011, NS plans to launch print, Internet, out-of-home and social media ads, as well as a second commercial called “Engines.”

“NS is the backbone of an integrated logistics system that makes modern life possible,” said NS Chairman, President and Chief Executive Officer Wick Moorman in a prepared statement. “We have extraordinary abilities to offer in terms of service, safety, economy, sustainability and the ways in which we connect the businesses and people who depend on us.”