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Don’t call them the Trannys anymore. The Transportation Marketing & Communication Association (TMCA) recently renamed its annual marketing awards the TMCA Compass Awards.

To be presented during the TMCA Educational Conference in Keystone, Colo., on May 23, 2006, the more-than-half-century-old awards recognize marketing and communications achievements in the transportation and logistics industries, including accomplishments by railroads, transit agencies, trucking firms, ocean carriers and third-party logistics providers. TMCA also is adding a “Best of Show” category to honor the company with the highest overall score.

“The new name … represents the next evolution of our industry,” said Tom Nightingale, TMCA awards chairman and vice president of corporate marketing for Schneider National Inc., in a prepared statement. “As we celebrate the history of the Tranny awards and now ring in the Compass Awards, we usher in a new era and a new standard of excellence.”