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12/12/2023
Operation Lifesaver Inc. (OLI) reported yesterday that its annual Rail Safety Week held Sept. 18-24 reached millions with rail safety messaging through events, news stories, digital media campaigns, social media and public service announcements.
Rail Safety Week is observed throughout North America each year, spearheaded by OLI, Operation Lifesaver Canada and the Mexican Association of Railroads. The event's goal is to empower the public to make safe choices when driving or walking near railroad tracks and trains, OLI officials said in a press release.
"A growing group of partners shared OLI materials and videos in support of Rail Safety Week, elevating the message and raising awareness," said OLI Executive Director Rachel Maleh. "OLI released a suite of branded materials in addition to two new Stop Track Tragedies PSAs telling the stories of families affected by crossing and trespass incidents as well as engaging new transit safety education materials for children from pre-K through age 12."
The Rail Safety Week 2023 results report can be viewed or downloaded here.