UP shuffles roles in marketing and sales, Loup Logistics

Union Pacific Railroad last week announced four appointments affecting marketing and sales.

Effective immediately, Jacque Bendon has been named vice president of industrial products; Kari Kirchhoefer, VP of Loup Logistics; Seana Fairchild, assistant VP of industrial products; and Elise Gosch, general director of strategic planning and communications, UP officials said in a press release.

Bendon, previously AVP of industrial products, marketing and sales, succeeds Kirchhoefer. Bendon has worked for UP in various roles for 21 years, having begun her career in corporate audit. She's held leadership positions in the industrial products, chemicals and UP distribution services departments.

Kirchhoefer, previously vice president of industrial products, marketing and sales, succeeds Shawntell Kroese as VP of Loup Logistics. Kirchhoefer has served UP for more than 26 years and held leadership positions in the chemicals, streamline, automotive and agriculture products departments, and in the market development and sales center.

Succeeding Bendon is Fairchild, who previously was general director of strategic planning and communications, marketing and sales. Fairchild joined UP 15 years ago, and has held roles in the commercial strategy, customer experience, intermodal, chemicals and tax departments.

Previously senior director of commercial strategy and pricing, Gosch succeeds Fairchild. Gosch has been with UP for more than 15 years and held roles in the distribution services, agriculture products, industrial products, intermodal departments, and in the market development and sales center.