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In the first 45 days of a new contract to manage the Charlotte Area Transit System’s (CATS) new advertising revenue program, Titan Outdoor has secured advertising contracts exceeding the first-year revenue guarantee of $562,500, according to the agency.

“Generating alternative revenue streams is key to funding current and future transit programs,” said Olaf Kinard, CATS director of marketing and communications, in a prepared statement.

Last year, the Metropolitan Transit Commission expanded CATS’ advertising policy to allow exterior advertising on CATS’ rail and bus vehicles. Titan Outdoor proposed the highest revenue guarantee among several bidders, CATS officials said.

Titan Outdoor has a three-year contract with CATS and retains an option to extend the pact for two years, with guaranteed payments of more than $5 million.